Tuesday, March 23, 2010

BMW Commissions

Olafur Eliasson, one of the most significant representatives of contemporary art, has been assigned to design the 16th BMW Art Car, with which yet another work of art will be added to the BMW Art Car Collection. In 2005, this internationally unique collection comprising to date a total of fifteen BMW automobiles designed by famous male and female artists, will be celebrating its 30th anniversary. With this assignment Eliasson has taken on the challenge of transforming a technological milestone, the BMW H2R, with which the BMW Group is pursuing its vision of sustained mobility based on the regenerative production of hydrogen as a fuel of the future. By doing this, BMW has committed itself to continue with its innovative cooperation with international artists working in the field of technology, mobility and art.

The artist Olafur Eliasson was selected by an international board of curators which met in April 2005 to discuss the future of the BMW Art Car Collection. The following persons attended the workshop: Bruce W. Ferguson, Dean of the Columbia University in New York, Pi Li from the Central Academy of Fine Arts in Peking, Suzanne Pagé, Director of the Musée d’Art Moderne de la Ville de Paris, Larry Rinder, Dean of the California College of the Arts in San Francisco, Donna de Salvo, Curator at the Whitney Museum of American Art and Prof. Dr. Carla Schulz-Hoffmann, Director of the Pinakothek der Moderne in Munich.

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